Audio Marketing
People want content that's quick and easy to absorb. Forget about traditional email marketing, desk materials, bathroom stickers, and low-budget sales kits. Why not communicate with audio? It's a unique, inexpensive, effective, and easy-to-digest production.
Where to use it: campaign launch, monthly results (incentive), product training, event invitation and reminder, among others.
We've already created a case study for weddings, how about building a corporate case study together?
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Binaural Audio (ASMR)
Played through any stereo headphones, binaural audio (which has already become a trend) is capable of both triggering chills and relaxation. Even without relying on video, you can create a sensory experience that simulates, for example, the pleasurable sensation of eating chocolate, taking a test drive, or applying face cream.
How to make it work: Headphones. In other words, it works via email marketing, WhatsApp Audio, and you can also attach headphones to your display, totem, endcap, or even distribute them in a plenary session. It's worth adding scent, visual stimuli, etc.
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Audio for Exhibitors
Many museum exhibits include an audio guide. Sometimes visitors receive headphones at the entrance, other times headphones are attached to specific artworks.
Ogilvy Chicago innovated and won the Cannes Grand Prix by bringing this type of experience to a website that told the story behind historic shoes.
The idea would work perfectly for a new product, new packaging, or a giveaway at the event.
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Comedic/Motivational Dubbing
A simple format for motivational videos and/or comedic post-event videos.
In this case, we were able to deliver the complete product: video edited from existing footage + dubbing and sound design.